Wine Tourism 2026: Discover, Experience and Connect

Wine tourism has quickly become an essential part of the wine world. While a wine visit used to be about tasting and buying, today the focus is on the total experience: landscape, culture, gastronomy, and the story behind the winemaker. International awards, such as the Wine Travel Awards, showcase how diverse and surprising wine regions have become worldwide.

For wine professionals, this development also offers valuable insights. The better you understand the story and origin, the stronger the connection with the wine in the glass.

Fasoli Gino: wine tourism on a global level

In April 2026, Forbes published an overview of 21 wineries worldwide that any wine lover must visit at least once. We are proud to say that Fasoli Gino has been included in this exclusive list. Forbes praises the combination of organic and biodynamic viticulture, the strong family tradition, and the way visitors are actively involved in the story behind the wine. That a family business from Veneto belongs to this worldwide selection is special and underscores the international recognition for their vision and their wines.

Read the Forbes article here >

Other producers excelling in wine tourism

Kaiken – Mendoza, Argentina

Kaiken presents wine tourism as an outdoor and lifestyle experience. Visitors walk through the vineyards, receive tours of the bodega and taste in the iconic Cava del Ángel. An important component is the open-air restaurant Ramos Generales, led by chef Francis Mallmann, where cooking with fire, nature, and Argentine hospitality come together.

Read more about Kaiken >

Mezzacorona – Trentino, Italy

At Mezzacorona, wine tourism focuses on architecture, scale, and interaction. The impressive Cittadella del Vino is an award-winning wine complex where visitors can enjoy tours, tastings with local products, and various events. Here, the winery is consciously positioned as a place to share, celebrate, and understand wine.

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Esporão – Alentejo, Douro & Vinho Verde, Portugal

Esporão views wine tourism as a slow-travel discovery journey through landscape and origin. Spread across several regions, the producer offers winery tours, tastings, outdoor activities, restaurants, and even accommodation. Sustainability and biodiversity are central, with wine, olive oil, and gastronomy presented together.

Read more about Esporão >

Montes – Colchagua Valley, Chile

Montes connects wine experience with nature and emotion. A notable example is the Trekking Experience: a guided walk through vineyards and a protected nature reserve with more than 100 native plant species. The experience ends in the cellar with music, silence, and a premium tasting – a unique combination of adventure and wine.

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What wine tourism means for the wine market

The growth of wine tourism is leading to a different way of looking at wine. Consumers are more open to unknown origins, indigenous grapes, and authentic stories. For the wine trade, this means an increasing demand for wines that tell more than just flavor.

Our producers show that a strong wine starts in the vineyard but grows through the experience around it. Whether that experience is felt on-site or rediscovered at home in the glass.

View all wines from Fasoli Gino >