France
Rosé
2025
UP Ultimate Provence mehusalem (6 liter)*
Ultimate Provence
Ultimate Provence is anything but a traditional winery. Nestled in the beautiful Plaine des Maures, among the rolling vineyards of Provence, you'll find an estate where wine, design, and the Provençal lifestyle come together. On 46 hectares of organically certified vineyards, elegant wines are crafted that are as distinctive as the iconic bottles in which they are encased.
With a modern and bold vision, Ultimate Provence demonstrates that tradition and innovation can perfectly go hand in hand. Here, it's all about enjoyment: from refined wines and local gastronomy to long summer evenings among the vines. The combination of craftsmanship, sustainability, and a contemporary appearance makes Ultimate Provence a unique destination where the charm of Provence comes to life in a surprising way. Ultimate Provence invites you to savor the good life: stylish, relaxed, and with a touch of French flair.
Read more about the different wines
Ultimate Provence Rosé
This Ultimate Provence Rosé, Provence’s iconic cuvée, is a subtle blend of grape varieties such as Syrah and Rolle. Its light color, with coppery or silvery highlights, is the result of a meticulous process, from the selection of the finest must to aging on the lees.
Ultimate Provence White
Ultimate Provence White, a cuvée that symbolizes modern-day Provence, reveals the aromas of the Rolle grape, with a blend of Menton lemon, floral notes, and white pepper. Its golden-yellow color is the result of maceration in the press and a careful selection of the grapes. The finest juices create a sensory experience enriched by bourbe stabilization.
Ultimate Provence Red
Ultimate Provence Red is the iconic cuvée of a thoroughly contemporary Provence. Here, the Syrah and Cabernet grapes release aromas of plums, blackberries, and spicy notes of gray pepper. The grapes are harvested early in the morning and quickly transported to the winery.
Large Formats
In addition to the standard bottles, the rosés are also available in impressive large formats of 1.5 liters (Magnum), 3 liters (Jeroboam), and 6 liters (Methuselah). These exclusive bottles were specially designed to make special moments even more festive. As an extra eye-catcher, the Methuselahs are designed as “Luminous” bottles: they feature an integrated LED light in the base, causing the bottle to cast a warm glow as soon as night falls.
Wines of Ultimate Provence
France
Rosé
2025
UP Ultimate Provence magnum*
France
Rosé
2025
Ultimate Provence
France
Rosé
2025
UP Ultimate Provence jeroboam*
France
White
2025
UP Ultimate Provence white*
France
Red
2023
UP Ultimate Provence red*
The story of Ultimate Provence
Elegance & Design
At Ultimate Provence, everything revolves around a contemporary interpretation of Provence. The estate was designed by the renowned architectural duo Humbert & Poyet and exudes a modern, stylish atmosphere. That same vision is reflected in the winery’s iconic bottles. With their sleek design and the absence of a traditional label, they are instantly recognizable and have become design objects in their own right.
Courage & Innovation
Ultimate Provence dares to break away from the traditional rules of Provence. While many wineries rely heavily on history and tradition, Ultimate Provence consciously chooses a fresh and contemporary approach. From the modern brand concept and eye-catching packaging to the stylish wines themselves: everything is geared toward reinventing Provence for a new generation of wine lovers.
Sustainability & Local Connections
Respect for nature and the environment is central to Ultimate Provence’s philosophy. The vineyards are certified organic, and the estate also consciously seeks out sustainable partnerships beyond winemaking. For example, the estate collaborates with local producers such as Château Saint-Roux and La Fromagerie de Lorgues, ensuring that regional products and short supply chains play an important role. Additionally, thanks to a partnership with Q de Bouteilles, the distinctive wine bottles are given a second life as decorative and functional objects.
Experience & Wine Tourism
Ultimate Provence is much more than just a winery. The estate offers a complete Provençal experience where wine, gastronomy, wellness, and relaxation come together. Visitors can participate in wine tastings, enjoy local cuisine, stay at the boutique hotel, or simply relax among the vineyards. As a result, Ultimate Provence has become a destination where Provençal life in all its facets takes center stage.
