From wine bottle to interior piece: The second life of Pizzolato
Living more sustainably doesn't have to be complicated; sometimes it starts with something as simple as a wine bottle. Pizzolato shows that a bottle can be more than just packaging. In fact, their bottles are designed to last. Not for the glass container, but for a second life in your home.
The story behind Pizzolato
Pizzolato is an Italian family business that has been making wine for generations, with sustainability at its core. Not only in the vineyard but in everything else that takes place around it. The bottle plays a prominent role in this: an object that retains value, even when the wine has long been poured out.
The bottle as a design object
With the M-Use concept, the classic image of a wine bottle is let go, and the bottle is given space to grow into a full-fledged design object.
The name M-Use refers to multiple layers. On one hand, it stands for 'multi-use': the principle where a product is designed to have multiple lives, with attention to environmental management and efficient use of materials. On the other hand, it contains a reference to the classic muse, a source of inspiration and beauty. This makes the bottle not only practical but also something that invites creativity.
The story, therefore, does not only begin when the bottle is on the table but starts earlier in the process. And what happens afterwards is entirely open: the bottle only truly gains value through how you reuse it yourself.
What can you do with an empty Pizzolato bottle?
- Use
the bottle as a candle holder, where the relief provides a soft and
atmospheric light
- Place
it as a vase for a few loose flowers or a small bouquet
- Turn
it into a table lamp with a light cord or lamp kit
- Use
it in the kitchen for oil, vinegar, or dry ingredients
- Give
it a place in the bathroom with bath salts or personal care products
- Turn
it into a diffuser with oil and scent sticks
- Reuse it at the table as a water or serving bottle
By looking differently at what we normally throw away, we create space for creativity and sustainability in daily life. Pizzolato shows that these two can go hand in hand effortlessly. The next time you pour out a bottle, there's a good chance it won't disappear into the cupboard or glass container, but just stay there. Exactly as intended.
Living more sustainably doesn't have to be complicated; sometimes it starts with something as simple as a wine bottle. Pizzolato shows that a bottle can be more than just packaging. In fact, their bottles are designed to last. Not for the glass container, but for a second life in your home.
The story behind Pizzolato
Pizzolato is an Italian family business that has been making wine for generations, with sustainability at its core. Not only in the vineyard but in everything else that takes place around it. The bottle plays a prominent role in this: an object that retains value, even when the wine has long been poured out.
The bottle as a design object
With the M-Use concept, the classic image of a wine bottle is let go, and the bottle is given space to grow into a full-fledged design object.
The name M-Use refers to multiple layers. On one hand, it stands for 'multi-use': the principle where a product is designed to have multiple lives, with attention to environmental management and efficient use of materials. On the other hand, it contains a reference to the classic muse, a source of inspiration and beauty. This makes the bottle not only practical but also something that invites creativity.
The story, therefore, does not only begin when the bottle is on the table but starts earlier in the process. And what happens afterwards is entirely open: the bottle only truly gains value through how you reuse it yourself.
What can you do with an empty Pizzolato bottle?
- Use
the bottle as a candle holder, where the relief provides a soft and
atmospheric light
- Place
it as a vase for a few loose flowers or a small bouquet
- Turn
it into a table lamp with a light cord or lamp kit
- Use
it in the kitchen for oil, vinegar, or dry ingredients
- Give
it a place in the bathroom with bath salts or personal care products
- Turn
it into a diffuser with oil and scent sticks
- Reuse it at the table as a water or serving bottle
By looking differently at what we normally throw away, we create space for creativity and sustainability in daily life. Pizzolato shows that these two can go hand in hand effortlessly. The next time you pour out a bottle, there's a good chance it won't disappear into the cupboard or glass container, but just stay there. Exactly as intended.