Meet Team Category Management!

At Category Development, everything revolves around wine, shoppers, and consumers. We analyze the latest data, trends, and insights to identify opportunities and challenges within the wine supply chain – from the winemaker to the point of sale. Our goal? Not only to support our own wines but also to make the entire wine category healthy and future-proof. We think beyond today and work together to build a strong category for the next 5 to 10 years.

As consultants, we combine market knowledge with a passion for wine. Whether you’re a producer, retailer, or distributor, we are your sparring partner. We believe in agility and continue to innovate to respond to changing needs. By thinking along and sharing knowledge, we ensure a wine assortment that keeps surprising and inspiring customers. Together, we build a wine category that is not only successful but also brings enjoyment to everyone who indulges in it.

Mission

Our mission is to make and keep the wine category healthy and future-proof. We embrace agility, share knowledge, and act as a sparring partner for producers, customers, and colleagues. By responding to changing market needs and seizing opportunities, we create a thriving wine sector for the future. In doing so, we look through the eyes of our partners, understand their needs, and combine insights with growth opportunities for the future. Together, we build a healthy category, for now and later!