Ultimate Provence: where rosé becomes a lifestyle

For the summer edition of 2026 of WineLife, their team headed to the sunny south of France: Provence. A region that has long been symbolic of light, elegance, and of course… rosé. With a stunning article in the magazine, Ultimate Provence shows that rosé is no longer just a summer thirst quencher, but a full-fledged wine with character and experience.

Ultimate Provence is anything but a traditional winery. It is a modern destination where wine, design, and lifestyle come together. Located among the vineyards, near Saint-Tropez, you will find not only wine production here but also a stylish resort with restaurants, wellness, and everything focused on outdoor living.

What immediately stands out is the vision behind the wines. At Ultimate Provence, they want to show that rosé is much more than just a summer drink. It is a full-fledged wine that can be enjoyed all year round. By working with carefully selected grapes, a nighttime harvest, and a fresh vinification style, they create a rosé that is elegant, spicy, and surprisingly versatile.

Apart from the content, appearance also plays a major role. The bottles of Ultimate Provence have become almost as iconic as the wine itself: transparent, sleek, and with a modern design that perfectly fits the Provence lifestyle. It shows that real thought has been given to the total experience. From vineyard to glass (and even beyond, as the bottles often have a second life as design objects).

Ultimate Provence proves that wine today is not just about taste, but about the complete picture. A place where you not only taste but also experience and where rosé receives a new dimension.