Torre del Falasco presents a new chapter: refreshed appearance, trusted quality

Sometimes it's time for renewal. This is also true for Torre del Falasco, one of the most beloved wine lines in the portfolio of Cantina Valpantena. After nearly thirty years, the series is getting a completely revamped look. The result? A modern, elegant label that not only better reflects the quality of the wine but also brings the iconic story behind Torre del Falasco to life.

The introduction of the new packaging will take place in phases and is expected to last about seven months. Once the complete range is renewed, you will receive more information about it.

A contemporary look for a timeless story

The restyling is much more than just a new label. The revamped design has been developed to modernize the appearance of Torre del Falasco worldwide and better align with the desires of today's wine enthusiasts.

"The new design is sleeker, more elegant, and better emphasizes the quality of the wine, while simultaneously telling the story and legend of Torre del Falasco in a contemporary way."

The design incorporates subtle references to the historic tower from which the wine line gets its name. Consider, for instance, the door-shaped logo and typography that together form the silhouette of the tower. This creates a stronger visual identity that feels both recognizable and modern.

Although small changes have been made over the years, no complete restyling had been implemented since the nineties.

"After nearly 30 years, it was time for a thorough renewal to create a fresh appearance that appeals to both loyal consumers and new buyers."

Sustainability in every bottle

In addition to the revamped label, Torre del Falasco is also making an important step in sustainability. All wines will from now on be bottled in lightweight Burgundy bottles.

This choice is consciously made to reduce the environmental impact of wine production. Less glass means fewer raw materials, less energy during production, and less weight during transport. This results in a lower CO2 emission across the entire chain.

"By reducing the total glass weight, we significantly reduce our CO2 emissions and environmental impact during production and transport. This aligns with modern sustainability standards without compromising the product's appearance or presentation on the shelf."

Ready for the future

With the revamped packaging, Torre del Falasco demonstrates that tradition and innovation can go perfectly hand in hand. The recognizable character of the wines is retained, while the appearance becomes more contemporary and concrete steps are taken toward a more sustainable future.

The result is a wine line that tells its story more strongly, conveys its quality even better, and simultaneously makes a concrete contribution to a more sustainable future.