The demand for alcohol-free wine continues to grow steadily. In the Netherlands, alcohol-free wine sales have tripled since 2018, growing at a rate over 40% faster than regular wine (RetailDetail, 2024). Younger generations are especially embracing mindful consumption, seeking products that combine taste, quality, and health (NU.nl, 2024).

One standout in this shift is alcohol-free sparkling wine. Our recent data shows a clear upward trend, with an index of 116. Alcohol-free still white wines also show healthy growth, reaching an index of 118. These figures confirm that alcohol-free options are no longer a niche — they are becoming a permanent part of the modern beverage selection.

Sparkling Tea on the Rise – A Premium, Sophisticated Alternative

In addition to sparkling wine, sparkling tea is rapidly gaining ground. This refined alcohol-free drink is emerging globally as a stylish and gastronomic alternative to wine or beer, offering complexity, depth, and versatility in food pairings. Vogue even calls it “the non-alcoholic drink trend that’s ready to bubble over” (Vogue, 2024).

At Delta Wines, we’re clearly seeing this momentum

“Since the introduction of sparkling tea as a sophisticated alcohol-free alternative to wine and beer, we’ve seen strong sales growth,” says Sales Manager Edwin Belt. “To meet this rising demand, we’ve expanded our sparkling tea offering in our price list.”

With Dry July now in full swing, this is the perfect moment for retailers and horeca partners to act. Stocking up on premium alcohol-free options now means staying ahead of a growing demand — offering customers flavour and experience, without the alcohol.