De Venoge reassesses its position in a changing Champagne market

In a time when the Champagne market is rapidly evolving, we see that traditional houses are revisiting their identity and positioning. A great example of this is Champagne De Venoge, a house with a rich history that consciously chooses a clear course towards the future.

Back to the Core: History as a Foundation

Champagne De Venoge was founded in 1837 and thus belongs to the historical houses of the region. However, by the late 1990s, it became clear that this rich history alone was not enough to remain relevant: the brand had faded into the background and lacked clear visibility in the market.

The repositioning that followed did not begin in the vineyard, but with the house's own story. By revisiting and analyzing its history, it became clear where De Venoge's strengths lie: innovation, distinctiveness, and a pronounced identity.

Premium Positioning with Character

In a market where consumers are making more conscious choices and alternatives such as prosecco and crémant are gaining ground, Champagne remains a strong player in the premium segment. It is here that opportunities lie for houses like De Venoge.  

By focusing on quality, history, and a clear visual identity, De Venoge positions itself as a brand with character. Not a mass-market approach, but a selective and recognizable style that fits the contemporary consumer looking for authenticity and experience.

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This article appeared on May 19, 2026, by Huub Snijders on Perswijn.nl. 

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